You must have the best possible “Web Presence.”
It should begin with a web page, then looks at marketing through such techniques as SEO (search engine optimization) and SMM (social media marketing).
SMM can be more profitable to a business than SEO. SearchEngineLand says “Social media marketing refers to the process of gaining traffic or attention through social media sites.”
SEO is the practice of building your website so that its content is ranked high in Google, Bing, Yahoo, and other search engines.
One SEO derivative is called SEM (search engine marketing).
PS: We have created an entire website that explains how we work with WordPress:
My Word Press Web Page (dot-com)